How to Allow Patients to Book Directly from Google

Allowing patients to book directly from Google Search or Maps is an excellent way to increase convenience and streamline appointment scheduling. To enable this feature, you need to integrate your Google Business Profile with a supported online scheduling platform. Here’s how to set it up:

Step 1: Set Up or Claim Your Google Business Profile #

1. Claim your profile if you haven’t already.
   • Go to Google My Business and sign in with your Google account.
   • If you haven’t claimed your business, follow the prompts to verify your business.
2. Ensure your Google Business Profile is fully complete with accurate information, including name, address, phone number, and website.

Step 2: Choose an Online Scheduling Tool #

Google allows integration with several online booking platforms. You must use one of the supported platforms to allow patients to book directly from Google. Some of the commonly supported scheduling platforms include:

• Zocdoc
• hch247.ng
• Squarespace Scheduling (formerly Acuity)
• Mindbody
• Setmore

Ensure your preferred scheduling platform supports Google integration and set up an account if you haven’t already done so.

Step 3: Integrate Online Scheduling Tool with Google #

1. Log in to your online scheduling platform (e.g., hch247.ng, Zocdoc, etc.).
2. In the platform’s settings, look for the Google My Business integration option.
   • If using hch247.ng, find the integration link or follow instructions provided by the platform.
   • If using other platforms, they should have similar integration settings.
3. Connect your Google Business Profile to the scheduling tool. This typically involves entering your Google login credentials or connecting through a verification process.

Step 4: Add Your Online Booking Link to Google #

1. Go to your Google My Business account.
2. Select your business profile, and navigate to the “Info” section in the left-hand menu.
3. Scroll down and locate the “Appointment URL” field.
4. Click the pencil/edit icon to update your business info.
5. Paste the online booking link provided by your scheduling platform into the “Appointment URL” field.
6. Click Save.

Step 5: Verify the “Book Online” Button on Google #

1. After saving your changes, the “Book Online” button should appear on your Google profile when patients search for your practice.
2. Test the button by searching for your business on Google or Google Maps. You should see the option to book appointments directly through your scheduling platform.

Step 6: Inform Your Patients #

• Email or message your patients letting them know that they can now book directly through Google, making the process more convenient for them.
• Promote this new feature on your website and social media channels.

Benefits of Allowing Online Booking Through Google #

• Increased Convenience: Patients can book directly from Google Search or Maps without needing to call.
• More Visibility: The “Book Online” button improves your chances of being discovered by new patients.
• 24/7 Availability: Allow patients to book appointments at any time, even outside of business hours.
• Improved Patient Experience: Streamline the appointment process, making it faster and more user-friendly.

Tips for Maximizing Online Booking #

• Keep Your Availability Updated: Ensure your online booking system reflects accurate availability to avoid double bookings.
• Optimize for Mobile: Make sure your scheduling tool works seamlessly on mobile devices, as many users will book through their phones.
• Engage with Reviews: Respond to reviews and ensure your online presence remains active to encourage bookings.

By adding a “Book Online” feature to your Google Business Profile, you offer your patients a convenient, user-friendly way to book appointments directly from Google, improving their experience and making it easier for you to grow your practice.